The launch of the Facebook Timeline for businesses has cause one mighty buzz. Gone are the welcome pages (like-gates), the navigation on the left with the customised tabs and the picture gallery on top. But there are new opportunities as well – especially when it comes to visual elements.
Of course there has been some talk about how to use the Cover picture (the big one sort of embracing your profile picture), but I felt that it was mostly legal talk on what you can and what you can’t advertise on there.
That is why I decided to talk about how I feel visual elements could be used in the new Timeline for businesses in a creative way.
How are you (personally and business-wise) using the Timeline visually? (I found a useful infographic which tells you exactly what measurements the visual elements of the Timeline have.)
And: here are a few of my favourite exmamples (American Express (App Tags), U.S. Navy (history part), Tifanny & Co., Dawanda Deutschland, Puma, dm-Drogeriemarkt (e-commerce), Krones (Cover & History & App Tags)) and my personal one.