Video Social Media Insight 04: How to find a topic (content strategy II)

Clever ideas are based on a good content strategy (Image: winnond)

As promised last week, this weeks Social Media Insight is about strategies that can help you get ideas for content topics.

A content strategy needs to be based on a clear idea of who you are (your brand is) and what you want to stand for.

So, if you’re just starting out I suggest that you choose a range of “tags” (keywords that describe you as exactly as possible) as a basis for your planning process.

In the following video I describe two ways (of many) how to come up with relevant content topics: Using the “customer journey” or a system called “newsjacking“.

In case you missed last week’s video on content strategy (how to find your audience) here’s the link to it.