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Recent Posts
- Video Social Media Insight 08: How to use visual elements in the Facebook Timeline
- Video Social Media Insight 07: Ways to do personal branding on social media
- Video-Interview: Do women fail to rule social networks?
- Video Social Media Insight 06: How companies benefit from transparency
- Video Social Media Insight 05: How to prevent a Social Media crisis
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More PhotosIn-Sight on Twitter:
- Did you know there are #socialmedia #keyboard shortcuts? Here's an #infographic that shows a lot of them: quintly.com/blog/2013/05/i… 16 hours ago
- #google+ campaign @ruv_de did together with me became a #google best practise. Watch the video case study youtube.com/watch?feature=… 3 weeks ago
- Heute gehts in der @isarrunde um Livestreaming in den Rathäusern. #politik 1 month ago
Author Archives: Stefanie Soehnchen
Video Social Media Insight 08: How to use visual elements in the Facebook Timeline
The launch of the Facebook Timeline for businesses has cause one mighty buzz. Gone are the welcome pages (like-gates), the navigation on the left with the customised tabs and the picture gallery on top. But there are new opportunities as … Continue reading
Posted in Social Media Insight
Tagged app tags, cover picture, facebook, header, images, timeline, video, visual
3 Comments
Video Social Media Insight 07: Ways to do personal branding on social media
Having an actual person to talk to rather than just a company logo open up a totally different type of dialogue with your stakeholders. Many people feel that companies appears to be more approachable, more open and even more authentic … Continue reading
Posted in Social Media Insight
Tagged personal branding, social media, social media marketing, stakeholder
5 Comments
Video-Interview: Do women fail to rule social networks?
On a networking event in Jan 2012 I was interviewed by Tanja Gabler about women and how they network. From the answers of my fellow interviewee I gather that frankly I wasn’t too far off with my assumption that women are … Continue reading
Posted in Social Media
Tagged expert, fail, interview, networking, social media, social networks, video, women
2 Comments
Video Social Media Insight 06: How companies benefit from transparency
Many companies are still afraid of putting themselves out there to tackle the transparency that comes with social media and online communications. However, there are many benefits if they face the challenge. In this week’s Insight I am sharing what … Continue reading
Posted in Social Media Insight
Tagged communications, company, social media, strategy, transparency
1 Comment
Video Social Media Insight 05: How to prevent a Social Media crisis
Putting your company or brand out there for the whole Internet-world to see and discuss will lead to a dialogue with your stakeholders – but sometimes that dialog can turn into the unwanted situation of massive negative feedback. In this … Continue reading
Posted in Social Media Insight
Tagged crisis, internet, online, prevention, social media, strategy, tactics
1 Comment
How to Pinterest & Benefits for companies
On social media we share more than mere status updates. We share moments, inspirations, and passions. The new network ‘pinterest’ helps us to put pictures to these. Even though pics usually trigger more interactions within social media than just texts … Continue reading
Posted in Findings, Social Media
Tagged b2b, business, company, ecommerce, image, pinterest, seo, social media, visual
2 Comments
Video Social Media Insight 04: How to find a topic (content strategy II)
As promised last week, this weeks Social Media Insight is about strategies that can help you get ideas for content topics. A content strategy needs to be based on a clear idea of who you are (your brand is) and … Continue reading
Posted in Social Media Insight
Tagged audience, clever ideas, content, content strategy, image, insight, social media, strategy, video
1 Comment
Are we brainless yes-men thanks to the Like button?
When I got a text message from a friend the other day I caught myself instinctively looking for the ‘Like’-Button. Facebook, Google+ and Co. taught me to show my approval of things to the world by clicking ‘Like’ – now, … Continue reading
Posted in Social Media
Tagged democracy, digital, facebook, google+, journalist, rude, social media
1 Comment
Video Social Media Insight 03: How to find your audience (content strategy I)
It does not only take time to fill social media channels with content, it also takes ideas and a good strategy to help you come up with relevant topics and formats. This is the first of two videos in which … Continue reading
Posted in Social Media Insight
Tagged audience, content, content strategy, google alerts, monitoring, social media, strategy
5 Comments
