No matter what business you have these days – whether you’re a personal trainer, music agent or a yoga teacher – using social media as a marketing tool can help you to a local or even global breakthrough.
As long as you know how to use all the different social media tools out there in a way that they will support your business properly.
But how do you find out? Ok, you might find all sorts of information on Google, but what if you could hear it directly from some of the most successful social media people out there?
That was the idea of the ‘Super Social Media Divas’ event on the 16th of June 2011 in the ‘Women’s Business Centre ‘ in East Ham, London.
What was there to learn?
Each of the ‘divas’ told the story of how they got to where they are now.
And what they have in common is that social media opened up a whole new world to them – business wise and concerning the balance within themselves.
“Don’t be afraid to make yourself the brand and put your knowledge out there,” Dawn Mendonca said.
The success is connected to the content and delivery. That holds true for when you’re tweeting as well as when your uploading videos to Youtube.
“Videos can never be about teaching – they have to be about sharing your knowledge like you would with a good friend,” Mendonca advised.
“Only one out of 10 tweets should be a promotional one – all the other should be ‘content rich’,” Zoe Cairns told the Twitter-birds to be.
Get a little help from your friends
So, social media is about sharing, about relationships. Building those is the only way to establish long-term relationships with your clients, says Dominica Alicia.
“First they know you, then they like you, then they trust you and then they pay you,” is Alicia’s Motto.
Also, there are a lot of little programmes that can help you get a grip on social media.
On www.twellow.com – the yellow pages of Twitter – you can find Tweeters from your area.
And of course there are loads of video tutorials out there. It is not dealing with social media in itself that is hard; it is making the first step towards social media marketing.
“Take Big Action”
“When you get into social media marketing you can establish yourself as an expert in your field and build up a vast, global network – for free,” Mendonca reminded the businesswomen.
“But you have to take action. You can’t be concerned with fitting in when it comes to social media if you want to stand out.”
Here are a few of the key tips of the ‘social media divas’ at one glance:
Be authentic. People will want to make business with you and not some kind of fake persona. You have to let go of your ego and show the Internet world who you really are
Be social. As the name gives away: this is what social media are about. They are not about selling, they are about communicating and socialising. So don’t spam people with your products and let no comment go unanswered.
Don’t spam. “The power is in the list” is a common saying among self-employed people. But this power dwindles if you send out sales newsletters and commercial tweets all the time. Offer content 90% of the time and no one will feel ripped off.
Don’t try everything at once. There are hundreds of social media out there. Don’t try to get your profile on every single one of them at once. Master them one by one.
Share + ask. You found out something about social media or your field of expertise? Great – put it out there for free. This will build your credibility and will also allow you to ask others for help should you have questions.
Be consistent. Make sure to become a reliable outlet for good content so that people understand, you know what you’re talking about and therefore your product must be worthy to buy.
I guess, it is about finding your own way to use social media as a marketing tool for your business.
You will have to be brave and patient enough to figure them out and then see what is your ‘authentic’ way of connecting to your clients.
Here’s a little picture slide show of the divas present at the event: