Video Social Media Insight 03: How to find your audience (content strategy I)

There are a few quick and free ways you can make sure that you're not wasting your social media efforts. (Image: Apple's Eyes Studio)

It does not only take time to fill social media channels with content, it also takes ideas and a good strategy to help you come up with relevant topics and formats.

This is the first of two videos in which I would like to share what I learnt about how to create a content strategy (or at least the basis for one).

In this video I give you some ideas about how to find the right channel by looking for where your audience is.

In the next video I will talk about how to actually come up with topics.

But before I share my thoughts, I would love to hear from you, how you brainstorm or plan your topics.

Here’s a link with a bunch of good ideas about how to tailor your content to your audience.

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7 Responses to Video Social Media Insight 03: How to find your audience (content strategy I)

  1. Werner Kubny says:

    Hallo Stefanie,
    nun hab ich mir mal deine Sachen auf Facebook angeschaut, bin ja nicht geübt darin, was mich aber auf deiner homepage jetzt interessiert, ist: how to create a content strategy for a project.
    Ich würde mal gerne mit dir über ein project sprechen, wie man das unter die Menschen bringen kann – über social media.
    Was meint denn die consulting agency, bist du da angestellt, freie Mitarbeiterin in München?
    Lass uns mal telefonieren, wir haben da ein ganz dickes Ding an der Angel….
    Werner Kubny

  2. Pingback: Video Social Media Insight 04: How to find a topic (content strategy II) | In-sight-out

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