Many companies are still afraid of putting themselves out there to tackle the transparency that comes with social media and online communications. However, there are many benefits if they face the challenge.
In this week’s Insight I am sharing what I learned about how companies can benefit from communication transparently. Getting a better reputation is of course the over all aim.
But also you can get closer to your stakeholders, you can manage a crisis better, you can spark your innovation processes and so on. More benefits I present in the video below.
In your opinion, what are the benefits of a transparent social media and online communication by companies?