Author Archives: Stefanie Soehnchen

Video Social Media Insight 08: How to use visual elements in the Facebook Timeline

The launch of the Facebook Timeline for businesses has cause one mighty buzz. Gone are the welcome pages (like-gates), the navigation on the left with the customised tabs and the picture gallery on top. But there are new opportunities as … Continue reading

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Video Social Media Insight 07: Ways to do personal branding on social media

Having an actual person to talk to rather than just a company logo open up a totally different type of dialogue with your stakeholders. Many people feel that companies appears to be more approachable, more open and even more authentic … Continue reading

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Video-Interview: Do women fail to rule social networks?

On a networking event in Jan 2012 I was interviewed by Tanja Gabler about women and how they network. From the answers of my fellow interviewee I gather that frankly I wasn’t too far off with my assumption that women are … Continue reading

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Video Social Media Insight 06: How companies benefit from transparency

Many companies are still afraid of putting themselves out there to tackle the transparency that comes with social media and online communications. However, there are many benefits if they face the challenge. In this week’s Insight I am sharing what … Continue reading

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Video Social Media Insight 05: How to prevent a Social Media crisis

Putting your company or brand out there for the whole Internet-world to see and discuss will lead to a dialogue with your stakeholders – but sometimes that dialog can turn into the unwanted situation of massive negative feedback.  In this … Continue reading

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How to Pinterest & Benefits for companies

On social media we share more than mere status updates. We share moments, inspirations, and passions. The new network ‘pinterest’ helps us to put pictures to these. Even though pics usually trigger more interactions within social media than just texts … Continue reading

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Video Social Media Insight 04: How to find a topic (content strategy II)

As promised last week, this weeks Social Media Insight is about strategies that can help you get ideas for content topics. A content strategy needs to be based on a clear idea of who you are (your brand is) and … Continue reading

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