Having an actual person to talk to rather than just a company logo open up a totally different type of dialogue with your stakeholders.
Many people feel that companies appears to be more approachable, more open and even more authentic when they have “real” people representing them on social media.
Personally, I am a big fan of that. Being able to talk to someone whose name and smile you know makes it more likely that you won’t resort to swear words or other inappropriate means to voice your dislike.
In this weeks video I explain some ways you can do personal branding for your social media efforts and why you should start with that today.