Category Archives: Social Media Insight

Video Social Media Insight 08: How to use visual elements in the Facebook Timeline

Posted on March 13, 2012 by Stefanie Soehnchen

The launch of the Facebook Timeline for businesses has cause one mighty buzz. Gone are the welcome pages (like-gates), the navigation on the left with the customised tabs and the picture gallery on top. But there are new opportunities as … Continue reading →

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Video Social Media Insight 07: Ways to do personal branding on social media

Posted on February 28, 2012 by Stefanie Soehnchen

Having an actual person to talk to rather than just a company logo open up a totally different type of dialogue with your stakeholders. Many people feel that companies appears to be more approachable, more open and even more authentic … Continue reading →

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Video Social Media Insight 06: How companies benefit from transparency

Posted on February 14, 2012 by Stefanie Soehnchen

Many companies are still afraid of putting themselves out there to tackle the transparency that comes with social media and online communications. However, there are many benefits if they face the challenge. In this week’s Insight I am sharing what … Continue reading →

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Video Social Media Insight 05: How to prevent a Social Media crisis

Posted on February 6, 2012 by Stefanie Soehnchen

Putting your company or brand out there for the whole Internet-world to see and discuss will lead to a dialogue with your stakeholders – but sometimes that dialog can turn into the unwanted situation of massive negative feedback.  In this … Continue reading →

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Video Social Media Insight 04: How to find a topic (content strategy II)

Posted on January 30, 2012 by Stefanie Soehnchen

As promised last week, this weeks Social Media Insight is about strategies that can help you get ideas for content topics. A content strategy needs to be based on a clear idea of who you are (your brand is) and … Continue reading →

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Video Social Media Insight 03: How to find your audience (content strategy I)

Posted on January 23, 2012 by Stefanie Soehnchen

It does not only take time to fill social media channels with content, it also takes ideas and a good strategy to help you come up with relevant topics and formats. This is the first of two videos in which … Continue reading →

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Video Social Media Insight 02: Google+ for businesses

Posted on January 16, 2012 by Stefanie Soehnchen

In this weeks Social Media Insight I would like to share my findings on how to use Google+ for businesses with you. As the ‘pages’ feature was launched only a few months ago, there is much to yet be discovered … Continue reading →

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Video Social Media Insight 01: Social Media become more visual

Posted on January 9, 2012 by Stefanie Soehnchen

As part of my new year’s resolution, from now on I am going to publish a video every week – telling you about something I noticed or learned about social media. As I work in an agency that deals with … Continue reading →

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