Category Archives: Findings

How to Pinterest & Benefits for companies

On social media we share more than mere status updates. We share moments, inspirations, and passions. The new network ‘pinterest’ helps us to put pictures to these. Even though pics usually trigger more interactions within social media than just texts … Continue reading

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Childhood cancer: how much could a bald Barbie help?

For some, Barbie dolls are the symbol of adventurous, beautiful and stylish women who can be anything they want to be. Now how can that help little girls who lost their hair due to chemotherapy to fight cancer? I believe: … Continue reading

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The new superpower: the crowd?

A lot of knowledge + a lot of money + a big network with the same aims and ethics = guaranteed collective success? One should think so… Which other factors apart from these could procure a better position of power? … Continue reading

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Ad industry: no more anti-wrinkle-propaganda

One morning you suddenly discover it – the first grey hair. No surprised Facebook status updates, tweezers or hair colourings can deny that. But why does something like a single grey hair make shudders run down our spine? The quintessence … Continue reading

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How to use social media for marketing your business – the social media divas wanted to know

No matter what business you have these days – whether you’re a personal trainer, music agent or a yoga teacher – using social media as a marketing tool can help you to a local or even global breakthrough. As long … Continue reading

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Product placement – how and why it works

A tiny little “P“ in the upper corner of our TV warns us from now on that we’re going to be subject to product placement. But it still has to be subtly designed – like an Easter egg hunt or … Continue reading

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Stop killing with your PowerPoint presentations, create kick ass ones instead

It is all about creative simplicity – says Garr Reynolds in ‘PresentationZen‘. As easy as this might sound, many people’s PowerPoint (or Keynote) presentations bore the life out of their audience by endless (mostly read from the slide) speeches and … Continue reading

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