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Recent Posts
- Video Social Media Insight 08: How to use visual elements in the Facebook Timeline
- Video Social Media Insight 07: Ways to do personal branding on social media
- Video-Interview: Do women fail to rule social networks?
- Video Social Media Insight 06: How companies benefit from transparency
- Video Social Media Insight 05: How to prevent a Social Media crisis
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Category Archives: Findings
How to Pinterest & Benefits for companies
On social media we share more than mere status updates. We share moments, inspirations, and passions. The new network ‘pinterest’ helps us to put pictures to these. Even though pics usually trigger more interactions within social media than just texts … Continue reading
Posted in Findings, Social Media
Tagged b2b, business, company, ecommerce, image, pinterest, seo, social media, visual
3 Comments
The new superpower: the crowd?
A lot of knowledge + a lot of money + a big network with the same aims and ethics = guaranteed collective success? One should think so… Which other factors apart from these could procure a better position of power? … Continue reading
Posted in Findings, Social Media
Tagged andy carvin, crowd, crowdfunding, crowdsourcing, documentary, kickstarter, social media, we are many
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Ad industry: no more anti-wrinkle-propaganda
One morning you suddenly discover it – the first grey hair. No surprised Facebook status updates, tweezers or hair colourings can deny that. But why does something like a single grey hair make shudders run down our spine? The quintessence … Continue reading
Posted in Findings
Tagged age, beauty, dove, ideals, ideas, internet, model, old, renate gerdes, schwarzkopf, silver surfer
1 Comment
How to use social media for marketing your business – the social media divas wanted to know
No matter what business you have these days – whether you’re a personal trainer, music agent or a yoga teacher – using social media as a marketing tool can help you to a local or even global breakthrough. As long … Continue reading
Posted in Findings
Tagged business, dawn mendonca, dominica alicia, facebook, London, marketing, new media, online, social media, twitter, women, workshop, youtube, zoe cairns
2 Comments
Product placement – how and why it works
A tiny little “P“ in the upper corner of our TV warns us from now on that we’re going to be subject to product placement. But it still has to be subtly designed – like an Easter egg hunt or … Continue reading
Posted in Findings
Tagged ads, advertisement, African Queen, american idol, apple, audi, buy, coca cola, ET, famous, gin, I Robot, katherine hepburn, mac, money, movies, popular, product placement, sunglasses, TV, US, where is wally, will smith
2 Comments
I love you so much, I cut you a tree – Germany’s May tree tradition
There are many ways to show someone that you love him/ her. Where I come from, the Rhineland in Germany, we have a special and very romantic tradition that takes place in the middle of the night from the 30th … Continue reading
The last day of lent – what giving up has taught me
Today is the last of my 40 days of lent – the last day without chocolate. Let’s see what I have learned about myself (and my faith) during these days and what has helped me through. Having seen what Muslim … Continue reading
What I like about you – women discover the power of complimenting each other
Living in a world where ‘next top models’ seem to be all around you would probably think that girls get more and more competitive. But instead they compliment each other daily with sentences like “I really like your shirt. Where … Continue reading
Posted in Findings
Tagged behaviour, compliments, female, genuine, girls, honesty, relationship, sex, social, team, women, work
7 Comments
In-sight-out 