Tag Archives: audience

Video Social Media Insight 04: How to find a topic (content strategy II)

As promised last week, this weeks Social Media Insight is about strategies that can help you get ideas for content topics. A content strategy needs to be based on a clear idea of who you are (your brand is) and … Continue reading

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Video Social Media Insight 03: How to find your audience (content strategy I)

It does not only take time to fill social media channels with content, it also takes ideas and a good strategy to help you come up with relevant topics and formats. This is the first of two videos in which … Continue reading

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Mark Rock, inventor of ‘audioboo’, on social media, journalism and audience connection

‘Audioboo‘ is the most popular social media voice network currently on the market. Media across Europe (BBC, Le Monde) and the world (Washington Post, ABC Australia) use audioboo to create on-scene recordings and social media spoken-word content. In this video … Continue reading

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