Category Archives: Social Media

Video-Interview: Do women fail to rule social networks?

On a networking event in Jan 2012 I was interviewed by Tanja Gabler about women and how they network. From the answers of my fellow interviewee I gather that frankly I wasn’t too far off with my assumption that women are … Continue reading

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How to Pinterest & Benefits for companies

On social media we share more than mere status updates. We share moments, inspirations, and passions. The new network ‘pinterest’ helps us to put pictures to these. Even though pics usually trigger more interactions within social media than just texts … Continue reading

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Are we brainless yes-men thanks to the Like button?

When I got a text message from a friend the other day I caught myself instinctively looking for the ‘Like’-Button. Facebook, Google+ and Co. taught me to show my approval of things to the world by clicking ‘Like’ – now, … Continue reading

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Video Social Media Insight 01: Social Media become more visual

As part of my new year’s resolution, from now on I am going to publish a video every week – telling you about something I noticed or learned about social media. As I work in an agency that deals with … Continue reading

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Why social networks make us more sociable

Facebook is evil. It robs our data, it watches and memorises where we are and it makes us incapable of normal social interaction with our heads literally stuck in the cloud. Or at least that’s what critics claim. That is … Continue reading

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The new superpower: the crowd?

A lot of knowledge + a lot of money + a big network with the same aims and ethics = guaranteed collective success? One should think so… Which other factors apart from these could procure a better position of power? … Continue reading

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Study about Social Recruiting: Trends and Developments

“What is really of interest for employees in social media” is a question asked by almost every E-Recruiter. In an empirical study Florian Schreckenbach (Taltential) tried to find out the answer to it together with Leena Volland. And the results … Continue reading

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